HEAVENLY

DESIGN CHALLENGE & SOLUTION

Rebrand Heavenly Treats, a toffee and cookie company. Heavenly Treats is known for its handcrafted toffee and gourmet cookies. However, the preexisting brand identity did not reflect the premium quality of the products. The original branding felt dated and lacked the refinement needed to connect with today's consumer.The goal was not to reinvent Heavenly’s story, but to elevate it.

CREATIVE SOLUTION

A key decision was simplifying the name from Heavenly Treats to Heavenly. This created a more confident, timeless identity while allowing for the brand to grow beyond a single product category. I kept with a neutral color palette that evokes the indulgence of the brand’s products, with a refined typography. Every design element—from the packaging and printed materials to the brand’s social media presence—was intentionally crafted to create a cohesive and elevated brand experience. Beyond aesthetics, the rebrand was designed to strengthen Heavenly's market position. Thoughtful packaging transforms the products into gifts worth giving, while a consistent visual language creates stronger brand recognition across every customer touchpoint. The result is a modern identity that communicates craftsmanship, quality, and timeless indulgence while honoring the company's Minnesota roots and small-batch tradition.

DELIVERABLES

Business card, flyer, packaging, social media